Meet SlowMoe the Turtle.Slow your roll, MKE.
Milwaukee's road safety pal. Tomorrow needs you. Please slow your roll.
Tomorrow Needs You.Please Ride Kind.
SlowMoe is teaming up with Bublr Bikes to keep MKE rolling safely. Share the road, share the love - every ride is a chance to look out for each other.
SlowMoe's Ride Kind Rules
Lid On, Always
Helmets cut head injury risk by ~60%. No exceptions, no excuses.
Light Up at Dusk
White front, red rear. Be seen from a block away - Wisconsin law after dark.
Ride with Traffic
Same direction as cars. Wrong-way riding causes ~25% of bike crashes.
Signal Your Turns
Left arm out for left, up for right. Drivers can't read minds.
Claim Your Lane
When the lane's too narrow to share, take the middle. It's safer and legal.
Make Eye Contact
At intersections, lock eyes with drivers before you go. Assume nothing.
Watch for Doors
Ride 3+ feet from parked cars. The 'door zone' is the danger zone.
One Ear Free
Keep one earbud out. You need to hear what you can't see.
Ride Kind
Yield to walkers on paths. Ring your bell. A smile goes a long way.
Drivers: give cyclists at least 3 feet when passing. It's Wisconsin law - and it's kind. 🚗💛🚲
Bike & Road Safety Quiz!
6 questions. Be a Bike Safety Hero.
Where should your helmet sit on your head?
A pedestrian hit at 20 mph is 5x more likely to survive than at 40 mph 🐢
Reading one text at 55 mph = driving a football field blindfolded
Wisconsin law: give cyclists at least 3 feet when passing 🚲
A safer Milwaukee, one slow turn at a time.
SlowMoe the Turtle is here to remind every Milwaukeean: slow streets are friendly streets.
SlowMoe's Six Rules
🐢 follow the leaderSlow Your Roll
Drop 5 mph in neighborhoods.
Phone Down
Two seconds = half a block blind.
Yield to Walkers
Every crosswalk. It's the law.
3 Feet for Bikes
Give cyclists room to ride.
Full Stops
Count to one. Then go.
Plan the Ride
Never drive impaired.
Practice presence behind the wheel.
Small mindfulness habits that turn your commute into calm - and keep MKE safer.
Breathe Before You Buckle
Before starting the engine, take three slow breaths. Arrive in the car before you arrive anywhere else.
Name What You See
At red lights, silently name 3 things around you - a tree, a sign, a person. It anchors you in the now, not the next thing.
Soft Hands, Soft Jaw
Check your grip and your jaw. Loosen both. Tense bodies make tense decisions.
One Lane, One Task
Phone away, radio low, no eating. Driving is the practice - let it be the only thing for these few minutes.
Wish Them Well
When someone cuts you off, silently say 'hope you get there safe.' Anger fades. Focus stays.
Arrive on Purpose
Before you open the door, pause for one breath. Notice you made it. Gratitude is a great seatbelt.
Ask someone to slow down - without the shame.
Friendly scripts that actually land.
“Would you mind easing up a bit? I'd really appreciate it.”
“Do you happen to know the limit on this stretch? I always forget.”
“There are a lot of families on this block - could we take it a little slower?”
“Thanks for driving - I'm always more comfortable at an easier pace.”
“I'll be honest, this speed is making me a little uneasy. Could we slow down?”
“No rush on my end - I'd rather we get there relaxed and in one piece.”
Take the Pledge
"I'll slow down. I'll stay alert. Tomorrow needs me too."
pledges signed so far
Goal: 100 pledges by end of August 🐢
Get in touch
Partnerships, school visits, press, or general questions - send a note and we'll get back to you.